Vidya gets 5 crores for endorsing sari brand

      Vidya Balan has signed an endorsement deal at a phenomenal amount of Rs 5 crores. The sari brand is based out of South India and wanted to largely target the youth as well over the traditional Indian woman. So they wanted an ambassador who could have an edge for youngsters and also a strong youth appeal. And they found both the qualities in Vidya Balan.
"I choose roles that help me to be another person and when I find them compelling enough, then I go a head and do them. There are great roles being written and I feel blessed if they come to me and I can make the most of them. Today, the industry is like a pandora's box... you don't know what might come next. But it is heartening to see that lot of good roles are being written for women actors in the industry. It started some time back, but today it is more evident. There are very well -read people out there in the industry who are churning out great scripts," adds Vidya, who was in a village near Varanasi for a social cause recently.However, despite the change, much remains to be done has far as emoluments are concerned, Vidya feels. "The gap between the male and female actors in the industry, in terms of payments, remains. Women actors still remain underpaid as compared to their male counterparts, but I hope things will change in the future," she says.